About Us

Why Vocco exists.

I started Vocco after getting tired of buying jewellery online and not actually knowing what I was getting. Vague listings, no real specs, "gold-tone" that wasn't gold, and reviews that felt written by nobody.

So Vocco does the opposite. Every listing says exactly what metal it is, exactly what the stone is, and exactly what's included. No vague language, no upsell tricks, no pretending moissanite is something it isn't.

My ring

My engagement ring is moissanite. My fiancé picked the ring, but we'd already agreed on the stone. Neither of us could see the point of paying more for something that looks identical to a diamond.

Almost three years on, friends still ask to try it on, and people still pat him on the back and say "well done." Nobody's ever guessed it wasn't a diamond, and when I tell them, nobody cares. That's when I realised the stone was never the problem. The way it was being sold was.

Sparkle isn't just for special occasions

You deserve to look and feel your best every day, not just on the days that call for it. Moissanite gives you real fire and real shine at a price that doesn't ask you to save it for best. Whether it's a gift for someone you love or something just for you, it's made to be worn every day.

What "honestly sold" actually means

• The metal is stated plainly: 925 sterling silver, or 18k gold plated over sterling silver. Never "gold-tone."
• The stone is moissanite, stated as moissanite. Not "diamond alternative," and not dressed up as something else.
• Every piece ships with a GRA certificate confirming the stone.
• If something's wrong, you get a straight answer, free 30-day returns, and a 1-year warranty on stones, clasps and hinges.

Who's behind it

Vocco is run by me, Shannon, here in the UK.

Questions? Get in touch and you'll get a straight answer.